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How to Start an Email Marketing Campaign? As technology advances, it revolutionises all aspects of the economy, from how businesses operate to how they communicate with their clients. Marketing, the most crucial form of customer communication, has also evolved manifold throughout history. From cold calls to chatbots and AI-powered customer service, businesses have made all […]
Email marketing is an essential part of the digital marketing strategy that involves sending focussed emails to a target group of recipients to promote products, services, offers, or build relationships. It’s a highly effective way to engage with customers, nurture leads, and drive conversions. Email marketing campaigns can include newsletters, promotional emails, transactional emails, and […]
Content marketing is a focused approach to valuable content creation and logical distribution for visibility and engagement with the target audience. It aims to build trust, establish brand authority, and drive profitable customer actions, such as lead generation, sales, and customer loyalty. Key aspects of content marketing include: Valuable Content: Content marketing involves creating real […]
From billboards to timelines, from cold calls to conversations, marketers have ventured far off in their journey – evolving from traditional marketing to the vibrant realm of social media. The transformation is not only a testimonial to our abilities to adapt but also a telltale of social media’s power and its impact beyond our personal […]
Given the constant consumer demand for a personalised experience available when and where they want it, businesses have ventured into omnichannel retail. An omnichannel campaign tends to increase sales by 494%. Unsurprisingly, businesses are reaching out to their customers on various platforms, whether the good old emails and messages or the next-gen social media platforms, […]
Promoting their products online. The more clicks, the higher the revenue. An effective way to reach customers. PPC Marketing: A Strategic Approach PPC marketing is the most popular digital marketing format. As a business cannot solely rely on organic or word-of-mouth publicity, it must establish its presence through other means. Companies pay to be visible […]
The importance of a successful digital marketing campaign and its impact on an enterprise’s revenues and profitability is quite remarkable. With the increased adoption of digitalization, businesses of all natures and sizes have acknowledged the role played by digital and content marketing in ensuring their connection with the target audiences. This is the reason why […]
In the past couple of decades, digital marketing has transformed traditional marketing and advertisement to an unprecedented level. In fact, marketing for different kinds of organisations and companies has now become synonymous with digital processes. This has become possible widely because of the advantages that digital marketing has over other conventional marketing processes. Digital marketing […]
Technological advancements have left the world in a whirlpool. Digital transformation is at the forefront of metamorphosing how business is being done. Some of the most dominant trends are the shift from brick-and-mortar to online channels use of artificial intelligence to enhance the quality of customer interaction, leveraging big data to make more sound business […]
Have you ever wondered why some queries return better search results than others while surfing through a browser? Even if you haven’t given this much thought due to the omnipresence of technology and the ease of scraping the internet, you must’ve been taught to improve your search queries at some point. For people across ages, […]
