Introduction PPC Remarketing, also known as retargeting, is a strategic online advertising approach that enables businesses to reconnect with users who have previously visited their website but did not make the anticipated action. This technique leverages Pay-Per-Click (PPC) advertising, where ads are displayed to these past visitors across various online platforms. By utilising browser cookies, […]

Introduction Analysing a competitor’s PPC campaign is crucial for optimising your strategy. Start by dissecting their ad copies, evaluating messaging effectiveness, and identifying unique selling points. Delve into their keyword strategy, uncovering high-performing terms and assessing relevance. Explore budget allocation and bid management to understand their investment priorities. Landing page evaluation provides insights into user […]

Introduction  In the fast-paced digital landscape, where every click matters, PPC (Pay-Per-Click) advertising has emerged as a formidable tool for businesses to connect with their target audience. Approximately one-third of businesses employ PPC to directly market products to consumers. At the heart of the success of any PPC campaign lies meticulous keyword research. Keyword research […]

Introduction  Auditing a PPC campaign is akin to conducting a health checkup for your digital advertising efforts. It is crucial for several reasons. First, it ensures cost efficiency. You can optimize your budget by identifying areas where you might be overspending on underperforming keywords. Second, it helps in quality improvement. A well-structured, relevant campaign with […]