But I must explain to you how all this mistaken idea of denouncing pleasure and praising pain was born and will give you a complete account of the system and expound the actual teachings of the great explore

How To Track Email Marketing Success?

Introduction The global email marketing market, valued at 7.5 billion U.S. dollars in 2020, is projected to reach 17.9 billion by 2027, with an anticipated compound annual growth rate (CAGR) of 13.3%. Email marketing success is crucial for businesses aiming to connect with their audience effectively. Tracking email campaigns is equally essential to gauge performance […]

Read More

How Email Marketing Help With Brand Awareness?

Introduction In 2022, global email users reached 4.26 billion, which is projected to rise to 4.73 billion by 2026. Email marketing enhances brand awareness by providing businesses with a direct and personalised channel to connect with their audience. Companies can consistently reinforce their brand message, values, and offerings through carefully crafted email campaigns. Regular communication […]

Read More

How Email Marketing Can Improve Return On Investment (ROI)?

Introduction¬† In times where global email are projected to reach 4.73 billion by 2026, email marketing can significantly enhance Return on Investment (ROI) for businesses. It offers a cost-effective means of reaching a targeted audience with personalized content. This targeting can boost engagement and conversion rates, translating into a higher Return On Investment (ROI). Moreover, […]

Read More

Key Metrics to Track and Analyze for Email Marketing Campaigns

With the technological innovation across business processes, the availability of promotional tools today is limitless. Despite such digital transformation in the advertising industry, email marketing still persists to be a vital part of the digital marketing strategy. Email marketing allows marketers and brands to reach the target audience directly in their mail boxes. Email marketing […]

Read More

How to Start an Email Marketing Campaign?

How to Start an Email Marketing Campaign? As technology advances, it revolutionises all aspects of the economy, from how businesses operate to how they communicate with their clients. Marketing, the most crucial form of customer communication, has also evolved manifold throughout history. From cold calls to chatbots and AI-powered customer service, businesses have made all […]

Read More

Basic terms used in email marketing (ROI, conversion rate, CLV, CPA)?

Email marketing is an essential part of the digital marketing strategy that involves sending focussed emails to a target group of recipients to promote products, services, offers, or build relationships. It’s a highly effective way to engage with customers, nurture leads, and drive conversions. Email marketing campaigns can include newsletters, promotional emails, transactional emails, and […]

Read More